The founder of Gladfact came with a vision to create a small record label producing limited run vinyl releases and events, but was in need of a memorable visual identity. The result of our collaboration is a label that exudes do-it-yourself edge while producing thoughtful and striking designs for independent artists.

A simple color palette and type system are paired with bold illustrations inspired by photo-copy culture, graffiti, and hand made signage. The overall system not only showcases a curated collection of music, but also provides pressing and design services to artists with smaller audiences.